Using Archetypes to Understand Prescribing Decisions
Healthcare marketing now recognizes that prescribing decisions—like all decisions—are never purely rational. But the search to identify heuristics and other
market research
How and Why to Execute Rare Disease Patient Journey Market Research
We all appreciate the importance of empathy in patient interactions. However, this understanding is even more important in the world
Creating the Right Answer: The Fulcrum EVOLVE™ Framework for Pharmaceutical Positioning
Creating the Right Answer: The Fulcrum EVOLVE™ Framework for Pharmaceutical Positioning Introduction: The Wrong Question Pharmaceutical market research is often
A New Frontier: Leveraging Synthetic Users in Pharmaceutical Market Research
The pharmaceutical industry increasingly relies on sophisticated market research to understand healthcare professionals, patients, and stakeholders. However, traditional research methods—while
Adapting to the AI Era: Simulating Patient and Physician Perspectives at Scale
As recently profiled in the New York Times, the rise of AI chatbots in healthcare is fundamentally changing how patients form
Minimizing Risk and Maximizing Insight: A Conversation on AI in Market Research
Minimizing Risk and Maximizing Insight: A Conversation on AI in Market Research AI is reshaping market research and consulting—improving hypothesis
Humanizing AI to Improve Market Research Outcomes
Market research teams are under more pressure than ever. Timelines are shrinking. Budgets are tightening. Expectations for certainty keep rising
Fulcrum Research Group and Synthetic Users
What it is: Synthetic Users built for pharma research: AI that behaves like real, emotional respondents. Exclusive to Fulcrum Research and SAI.