Closing the AI Perception Gap
A perspective from Fulcrum Research Group A recent article from bi.team explored an idea that immediately resonated with us: people tend to believe AI […]
Market Research
Why Patient Journey Research Shouldn’t End with a PowerPoint
Every pharmaceutical company conducts research to better understand patients. Then, more often than not, those insights live on a shared
How I Learned to Love My ATU
Our Best Practices for Tracking Research. Tracking research is a foundational part of any market research plan. Studies under the
Accurate Product Forecasting
An accurate prediction of future market share can help optimize strategy beyond sales and marketing, impacting decisions as far-reaching as
Choose Your Own Adventure
A unique Market Research approach to inform rare disease education. The Challenge. One of the common challenges orphan drug makers
Using Archetypes to Understand Prescribing Decisions
Healthcare marketing now recognizes that prescribing decisions—like all decisions—are never purely rational. But the search to identify heuristics and other
How and Why to Execute Rare Disease Patient Journey Market Research
We all appreciate the importance of empathy in patient interactions. However, this understanding is even more important in the world
Creating the Right Answer: The Fulcrum EVOLVE™ Framework for Pharmaceutical Positioning
Creating the Right Answer: The Fulcrum EVOLVE™ Framework for Pharmaceutical Positioning Introduction: The Wrong Question Pharmaceutical market research is often
Minimizing Risk and Maximizing Insight: A Conversation on AI in Market Research
Minimizing Risk and Maximizing Insight: A Conversation on AI in Market Research AI is reshaping market research and consulting—improving hypothesis
Humanizing AI to Improve Market Research Outcomes
Market research teams are under more pressure than ever. Timelines are shrinking. Budgets are tightening. Expectations for certainty keep rising