Closing the AI Perception Gap
A perspective from Fulcrum Research Group A recent article from bi.team explored an idea that immediately resonated with us: people tend to believe AI […]
AI
A New Frontier: Leveraging Synthetic Users in Pharmaceutical Market Research
The pharmaceutical industry increasingly relies on sophisticated market research to understand healthcare professionals, patients, and stakeholders. However, traditional research methods—while
Adapting to the AI Era: Simulating Patient and Physician Perspectives at Scale
As recently profiled in the New York Times, the rise of AI chatbots in healthcare is fundamentally changing how patients form
Is AI at the helm of biopharma business development strategies?
Jacqueline Poot President – Strategic Consulting & Analytics BU IDEA Pharma As a moderator of this session at BIOEuropeSpring, my
Fulcrum Research Group and Synthetic Users
What it is: Synthetic Users built for pharma research: AI that behaves like real, emotional respondents. Exclusive to Fulcrum Research and SAI.