How and Why to Execute Rare Disease Patient Journey Market Research
We all appreciate the importance of empathy in patient interactions. However, this understanding is even more important in the world […]
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Using Archetypes to Understand Prescribing Decisions
Healthcare marketing now recognizes that prescribing decisions—like all decisions—are never purely rational. But the search to identify heuristics and other
Choose Your Own Adventure
A unique Market Research approach to inform rare disease education. The Challenge. One of the common challenges orphan drug makers
Accurate Product Forecasting
An accurate prediction of future market share can help optimize strategy beyond sales and marketing, impacting decisions as far-reaching as
How I Learned to Love My ATU
Our Best Practices for Tracking Research. Tracking research is a foundational part of any market research plan. Studies under the
2026 Global Pharmaceutical Innovation and Invention Index
The annual ranking of the world’s leading pharma companies by their ability to create new ideas and turn them into
Positioning Matters – from IDEA Pharma
In Pharmaceutical Positioning, the challenge is to find the perfect combination of what the medical environment needs (even if your
A New Frontier: Leveraging Synthetic Users in Pharmaceutical Market Research
The pharmaceutical industry increasingly relies on sophisticated market research to understand healthcare professionals, patients, and stakeholders. However, traditional research methods—while
IDEA Pharma – Vyvanse Positioning Case Study
IDEA Pharma work with Biopharma from early through late phase development to deliver best-in-class positioning and path-to-market strategy. The IDEA Pharma