Our Best Practices for Tracking Research.
Tracking research is a foundational part of any market research plan. Studies under the umbrella of ATU – a term borrowed from CPG, where it is an acronym for Awareness, Trial, and Usage – can provide:
Download the report to discover:
- A line of sight into the market, our brand’s place in it, and how the landscape evolves over time.
- A tool to assess the effectiveness of marketing campaigns.
- A robust pool of data to support or disprove findings from qualitative research or one-off customer conversations, and to mine when ad-hoc questions come up.
- Consistent outputs that are easy for marketing teams to digest – such as a recurring KPI dashboard.
