AI-Driven Pharma Market Research: Synthetic Users – with Kwame Ferreira & Rebecca Gould
Welcome back to the IDEA Collider podcast. In this episode, host Rick Ritacco sits down with Kwame Ferreira, Founder of
synthetic users
The Modern Patient Experience
How AI and expanded stakeholder perspectives are transforming rare disease patient journey research. Download the report to learn:
Why Patient Journey Research Shouldn’t End with a PowerPoint
Every pharmaceutical company conducts research to better understand patients. Then, more often than not, those insights live on a shared
A New Frontier: Leveraging Synthetic Users in Pharmaceutical Market Research
The pharmaceutical industry increasingly relies on sophisticated market research to understand healthcare professionals, patients, and stakeholders. However, traditional research methods—while