MARKET RESEARCH
Fulcrum Research Group: SAI MedPartners’ Dedicated Healthcare Market Research Division
Focused exclusively on healthcare, we design custom quantitative and qualitative market research to help our clients answer their key business questions with precision and confidence.
Custom Market Research to Address Industry Challenges
Expertise
We focus exclusively on healthcare, partnering with clients to deliver actionable insights from early R&D stages through brand maturity.
Innovation
Our team includes methodologists with PhD-level training in psychology and psychometrics. We thoughtfully integrate innovative tools and methods to deliver clear, actionable analyses for our clients.
Partnership
We see ourselves as an extension of our clients' teams, taking pride in our ability to collaborate effectively and deliver the right level of insight to even the most senior stakeholders.
Comprehensive Research Across the Product Lifecycle
We Design Each Custom Market Research Study to Specifically Address the Unique Challenges in the Healthcare Industry
Our experience in qualitative and quantitative research spans the full product lifecycle, allowing us to develop long-term partnerships with clients as their challenges and questions evolve.
Discovery
- Market landscape
- Product concept evaluation
- Portfolio analysis
- Market sizing
Development
- Patient journey
- Patient needs research
- Clinical trial optimization
- Segmentation
- Positioning
Pre-launch
- Messaging
- Concept testing
- Demand forecasting
- Pricing studies
- Detail aid testing
- Disease education
Growth
- ATU brand tracking studies
- Message tracking/impact
- Needs assessment
Maturity
- Re-positioning
- Customer loyalty
- Additional indications
Our Exclusive Focus on Healthcare Allows us to Generate the Critical Insights our Clients Need
The healthcare industry faces unique challenges. Our cross-functional expertise in clinical development, therapeutic areas, payer and access regulations, patient experiences, and commercial strategy enables us to identify where to look for answers, how to ask the right questions, and understand the strategic implications.
Leveraging Our Global Team of In-house Researchers, We Successfully Recruit Even the Rarest Stakeholders
Our vast experience in challenging research categories and strong connections with top Key Opinion Leaders (KOLs) equip us to design custom recruitment programs to maximize efficiency.
Our work routinely involves research with frontline physicians, KOLs, patients, caregivers, advocacy groups, payers, and pharmacists.
We Are Innovative Methodologists Who Deliver Actionable Analyses
1. More Accurate Product Forecasting
Predicting future market share accurately is essential for optimizing sales and marketing strategy. However, developing realistic demand curves can be challenging. Fulcrum’s core methodology effectively reduces the overstatement of preference shares.
2. Decoding the Patient Journey
The more you understand patients’ lives, the better you’re able to partner with and support them, and the more successful your brand will be. Our approach to patient journey helps reveal hidden areas for improvement (e.g., in the diagnostic process), creating win-win scenarios for patients and manufacturers.
3. How I Learned to Love My ATU
Tracking research is a foundational part of any market research plan. ATUs come with their share of challenges that can make them difficult to love. At Fulcrum, our clients love our ATUs because we follow these best practices.
4. AI-enhanced Projective Techniques
In market research, capturing the full range of rational and emotional drivers of decisions is critical. However, accessing respondent emotions in interviews remains challenging. Combined with sensitive moderation, AI-powered technology can help market researchers facilitate and capture emotional responses.
5. Using Archetypes to Understand Prescribing
Healthcare marketing recognizes that prescribing decisions—like all decisions—are never purely rational. But the search to identify heuristics and other non-rational/emotional factors has paid too little attention to differences across specialty. Our self-funded research helps us understand more about the emotional playbook that guides different types of physicians.
Partnership
We Pride Ourselves on our Clients' Success and Long-term Partnerships
We Work Closely with Clients at All Stages of Research
1. Understand
Meet with all key stakeholders at the outset to ensure alignment on objectives and approach.
2. Develop
All our market research is custom-tailored to meet our clients' needs, featuring several touchpoints throughout the design process.
3. Field
We collaborate and iterate as needed, ensuring teams have the opportunity to provide feedback and learn together.
4. Analyze
Analysis begins at kickoff, allowing teams to be confident that their core objectives are met.
5. Communicate
Our custom deliverables range from traditional presentations to posters and video.