Healthcare marketing now recognizes that prescribing decisions—like all decisions—are never purely rational. But the search to identify heuristics and other non-rational / emotional factors has paid too little attention to differences across specialty.

Are surgeons, neurologists, pediatricians, and oncologists really operating from the same emotional playbook?

• Rational vs Emotional decision making – how to use emotional appeals in HCP promotion.
• How archetypes might vary depending on physician speciality.
• Our best practice approaches to archetype segmentation.

Download the report to learn more.