An accurate prediction of future market share can help optimize strategy beyond sales and marketing, impacting decisions as far-reaching as manufacturing and future product development.

Download the report to see:

• How to minimizing preference share overstatement.
• Account for confidence estimates when setting forecasts.
• When to use multi-step allocations, to sidestep the tendency for rounding error.

Building on social science research, our approach addresses the cognitive shortcuts underlying these inaccuracies, resulting in better predictions and, ultimately, more informed decisions for our clients.