Our Team

Celia Deng


Celia Deng is the President of SAI’s Asia division, leading the SAI MedPartners practice in Asia to provide multinational pharmaceutical and medical devices clients with high-quality strategic and management consulting service. Ms. Deng has over 20 years’ working experience in the healthcare industry, with background of managerial responsibilities (strategic investment, marketing, sales) in multinational healthcare companies and executive positions in international healthcare consultancy firms.

Ms. Deng’s versatile experience enabled her to develop “Big Picture” vision and a precise understanding of healthcare clients’ strategic and operational needs to address fast-changing business dynamics.

She has led teams to complete wide range of projects with 100% customer satisfaction:
• Wide range of sectors: pharmaceutical, medical device, and biosimilars
• Wide range of TAs: cell therapy, oncology, vaccines, immunology, infectious disease, CNS, respiratory, diabetes, gastroenterology, etc.
• Served wide range of client functions: corporate strategy, strategic planning, R&D, medical, marketing, market access, sales, SFE, business development, etc.
• Wide range of project types: competitive intelligence, benchmarking, go-to-market model assessment, market opportunity assessment, strategy development and re-examination support, policy dynamic and stakeholder mapping, investment target screening and due diligence, etc.

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